MetLife Infinity

Description

We originally conceptualised and pitched Infinity to Metlife’s executive team in New York, after they asked us the question ‘How can we extend the Metlife brand without pushing product’. The pitch was a success, they loved the idea and Infinity was born! From developing the branding, designing the app and wider product with the team, working with development to oversee build along with product launch, marketing and it’s update strategy… Infinity is a great example of my role.

Web: https://infinity.com
iTunes: https://itunes.apple.com/us/app/metlife-infinity/id688281204?mt=8
Google Play: https://play.google.com/store/apps/details?id=com.inf.metlifeinfinity

Role

Creative Director

For

Metlife

Date

2013

Type

App Design, Product Design, Website Design, Branding