Sport Chek

Description

Infusion was asked to envision Sport Chek’s first ever digitally enhanced retail location in Toronto, Canada. As Art Director I worked alongside the team to complete the initial concept phase, gaining sign off from the client and then moved into design, development and deployment.

From initial site visits to launch day, it was a fantastic project to be involved in. We set the direction for the future of sports retail and created some incredibly popular concepts which are still evolving today.

  • Please note – Sport Chek’s digital branches also include specific experiences from Adidas, Nike and Reebok which we did not built by Infusion.

Role

Art Director

For

Sport Chek

Date

2014

Type

Retail Innovation, Art Direction, Graphic Design, Interface Design